Travel is one of the industries most impacted by COVID-19. Yet travel professionals must continue to address their clients’ needs even when they are not asking for the sale. Despite the current economic climate, they must ‘show up’ in the marketplace and map out a clear strategy, in order to be effective when there is a rebound.
It is important to note that this should be a regular strategy even outside of a global pandemic.
Against a backdrop of serious health and safety risks with a limited appetite for travel deals, travel professionals face many challenges as they adapt to the new reality. But they must capitalize on client outreach opportunities, to maintain a presence in the marketplace via email newsletters, social media, blogs, and webinars. This strategy will build help visibility and trust and ultimately lead to conversion when the market reopens.
Travel pros should continue to show up and create content so that they can be...